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http://www.airasia.com/site/my/en/page.jsp?reference=indesschedule
AirAsia's operations are based on the following key strategies:
Low fare, no frills
AirAsia's fares are significantly lower than those of other operators. This service targets the guests who will do without the frills of meals, frequent flyer miles or airport lounges in exchange for fares up to 80% lower than those currently offered with equivalent convenience. No complimentary drinks or meals are offered. Instead, AirAsia recently introduced 'Snack Attack', a range of delicious snacks and drinks available on board at very affordable prices and prepared exclusively for AirAsia's guests. Guests now have the choice of purchasing food and drinks on board.
Frequent flights
AirAsia's high frequency service ensures guest convenience is met. The airline practices a quick turnaround of 25 minutes, which is the fastest in the region, resulting in high aircraft utilization, lower costs and greater airline and staff productivity.
Guest Convenience
AirAsia believes in providing convenient service to make traveling easier and more affordable for its guests. Guests can make bookings through a combination of the following:
Nationwide call centre - Launched in April 2002, AirAsia's Nationwide call centre in LCC Terminal is now fully equipped with 180 telephone lines providing convenient telephone booking services to guests. The call centre now takes an average of 6,000 calls daily.
Ticketless service – Launched on 18 April 2002, this concept complements AirAsia's internet booking and call centre service by providing a low cost alternative to issuing printed tickets. Guests no longer need to go through the hassle of collecting tickets!
Easy payment channels - In line with its “ Easy to Book, Easy to Pay & Easy to Fly” approach, on 1 March 2002 AirAsia became Malaysia's first airline to enable their guests to pay for their telephone bookings by credit card or by cash at any Alliance Bank branches.
Internet booking – As Asia's first online airline, AirAsia offers a new convenience in buying seats by logging on to its website http://www.airasia.com/. No more phone calls, no more queuing. Launched on 10 May 2002, http://www.airasia.com/ is now available in 6 languages - English, Bahasa Malaysia, Simplified Chinese, Traditional Chinese, Thai and Bahasa Indonesia.
Reservations and sales offices - These are available at airports and town centres for the convenience of walk-in customers.
Authorised travel agents – AirAsia also introduced a direct B2B engine to its agents. The internet-based real time inventory booking engine is the first in Asia. The agents make immediate payment via a virtual AirAsia credit card, developed through one of its strategic partners, Alliance Bank.
Improving customer service - AirAsia is constantly looking for ways to improve its services and increase savings for its guests. AirAsia is the first airline in Asia to have a multi-lingual website with six languages available on http://www.airasia.com/
Safety first
AirAsia's cost optimisation philosophy is in no way at the expense of the airline's safety. The airline's fleet of 30 Boeing 737-300 fully complies with the conditions of the International Aviation Safety and are regulated by the internationally reputed Malaysian Department of Civil Aviation. In July 2002, AirAsia signed a US$20 million agreement with GE Engineering Services for engine maintenance and later in the month, a US$3million aircraft engine and aircraft frame parts leasing agreement with VolvoAero. AirAsia also signed a US$7 million agreement with ST Aero, covering the airline's engineering components support for seven years.
Cost optimization operations
AirAsia strives to maximize profit and provide low fares at quality service. The airline has optimised costs by operating a faster turnaround time, improving aircraft utilization and crew efficiency, providing a 'no frills' service, using one type of aircraft to save training costs, all of which result in savings which are passed back to consumers in the form of low fares.
This we believe is not by chance; rather it is the natural consequence of hard work, initiative and uncompromising commitment to the very highest standards of customer service, security and safety. The company today has its headquarters in Kuala Lumpur, Sultan Abdul Aziz Shah Airport (Subang). It is fast gaining recognition as one of Malaysia's premier domestic airline, with a growing reputation for versatility, efficiency and impeccable professionalism.
